> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How Jurni works

> See how building, commerce, publishing, testing, and analytics connect in Jurni.

Jurni is organized around one continuous workflow: create the right experience for a campaign, connect it to the real customer action, launch it through the right URL, and use performance data to improve it.

## The main parts of Jurni

### Experiences

An experience is the page or journey you create in Jurni. You can start with AI, a template, an existing page, or a blank canvas and then refine every section in the editor.

### Products and commerce

Connect the products, variants, selling plans, bundles, offers, forms, or destinations the customer should interact with. The available setup depends on whether you use Shopify, a headless storefront, or another commerce platform.

### Publishing and Smart Links

Publishing makes an experience available at a live URL. A Smart Link is a campaign-facing link whose destination you can manage in Jurni without repeatedly changing the link in your ads or campaigns.

### Tests and analytics

Tests use a Smart Link to split incoming traffic between variants. Experience and test reporting help you compare customer behavior, orders, revenue, and other available metrics.

## A typical campaign in Jurni

<Steps>
  <Step title="Create the experience">
    Start from your campaign brief, ad creative, product, offer, or reference page.
  </Step>

  <Step title="Connect the customer action">
    Confirm the product, cart, checkout, form, or destination behind every important CTA.
  </Step>

  <Step title="Publish and verify">
    Publish using the appropriate setup and test the full customer journey on mobile and desktop.
  </Step>

  <Step title="Send traffic">
    Use the live page URL or a Smart Link in your campaign.
  </Step>

  <Step title="Review and improve">
    Use reporting or a focused test to decide what should change next.
  </Step>
</Steps>

## Find the right documentation

<CardGroup cols={2}>
  <Card title="Build Experiences" icon="pen-ruler" href="/build/ai-campaign-workflow">
    Learn how to create and edit pages in Jurni.
  </Card>

  <Card title="Products & Commerce" icon="shopping-bag" href="/building-funnels/buy-box-overview">
    Connect products, offers, subscriptions, bundles, cart, and checkout.
  </Card>

  <Card title="Publishing" icon="send" href="/publishing/overview">
    Choose a publishing path, manage URLs, and go live safely.
  </Card>

  <Card title="Tests & Analytics" icon="chart-line" href="/experiments/what-are-experiments">
    Run tests and understand experience performance.
  </Card>
</CardGroup>


## Related topics

- [What is Jurni?](/getting-started/welcome.md)
- [How to Set Up the Jurni MCP Connector](/integrations/mcp-connector.md)
- [What Are Experiments? A/B Testing in Jurni](/experiments/what-are-experiments.md)
- [Subscriptions and Selling Plans](/building-funnels/subscriptions-selling-plans.md)
- [Experiment Routing Rules](/experiments/routing-rules.md)