> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking Pixels and Data Integrations

> Configure the tracking IDs and data integrations currently available in Jurni, including Meta Pixel, GTM, GA4, Blotout, Axon, Northbeam, Polar, TikTok, and Triple Whale.

Set up tracking for the tools your brand already uses before sending campaign traffic. **You do not need every integration in this list.** Start with your tracking owner's existing measurement plan.

## 1. Choose the tool and installation path

Use [GA4](/integrations/google-analytics), [Meta Pixel](/integrations/meta-pixel), or [TikTok Pixel](/integrations/tiktok) for their supported direct connections. Use [GTM](/integrations/gtm) when your team manages those tags in a container.

For your existing measurement partners, follow [Northbeam](/integrations/northbeam), [Axon](/integrations/axon), [Polar Analytics](/integrations/polar-analytics), [Triple Whale](/integrations/triple-whale), or [Blotout](/integrations/blotout). [Shopify Analytics](/getting-started/shopify-analytics) has a separate setup.

Avoid installing the same tag through both a native field and GTM or Custom Scripts for the same purpose.

## 2. Get the required values

Each provider guide explains where to retrieve its ID or URL. The [connection-details directory](/integrations/api-keys) summarizes them. Some integrations use a switch or authorization flow rather than an API key.

## 3. Save in Jurni

Open **Settings → Integrations → Data Integrations**. Enter the appropriate IDs under **Tracking Pixels** and select **Save Changes**. Complete the separate Shopify Analytics or Triple Whale controls when those are part of your setup.

This is a shop-level configuration. The native tracking fields are not a per-page targeting interface. [Custom Scripts](/integrations/custom-scripts) has separate targeting when your implementation uses that route.

## 4. Verify the shopper journey

Open the actual campaign link, follow the relevant consent flow, and perform the actions you need to measure. Confirm the events arrive in the intended provider account. Test page activity and the final cart/checkout separately: a PageView alone does not verify a purchase connection.

For **Shopify Pages**, check the installation already present in the theme and apps. For **headless/non-Shopify stores**, agree the downstream tracking and conversion connection with the Jurni team.

## Troubleshooting

If data is missing, check the account/ID, the published URL, consent, browser blocking, and the required event mapping. If it is duplicated, inspect overlapping native fields, GTM tags, theme apps, and Custom Scripts.

Jurni's reported sessions and attributed orders can differ from another platform's definitions. Use [Analytics differences](/troubleshooting/analytics-differences) before treating a totals mismatch as proof of broken tracking.

## Related guides

* [Consent and tracking](/integrations/consent-tracking)
* [Test your campaign link](/publishing/check-campaign-link)
* [Integration troubleshooting](/integrations/troubleshooting)


## Related topics

- [Connect Meta Pixel](/integrations/meta-pixel.md)
- [Connect TikTok Pixel](/integrations/tiktok.md)
- [Connect Northbeam page tracking](/integrations/northbeam.md)
- [Enable Triple Whale tracking](/integrations/triple-whale.md)
- [Google Analytics & Meta Pixel Setup](/integrations/ga-meta-pixel.md)