> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Shopify App Proxy URLs

> Understand the default `/apps/jurni/` URL used by Jurni for Shopify Online Store brands that have not connected a custom Jurni subdomain.

For a standard **Shopify Online Store**, Jurni can serve pages and Smart Links through Shopify's app proxy when the shop does not have a custom Jurni subdomain configured.

The default URL pattern is:

`https://yourdomain.com/apps/jurni/<handle>`

For example:

`https://brand.com/apps/jurni/summer-offer`

## What the app proxy means

The shopper sees the Shopify root domain, but Jurni serves the page behind the `/apps/jurni/` route.

This is **not** the same thing as a native Shopify Page:

| App proxy page                             | Native Shopify Page                                                           |
| ------------------------------------------ | ----------------------------------------------------------------------------- |
| URL uses `/apps/jurni/<handle>`            | URL uses `/pages/<handle>`                                                    |
| Page is served through the Jurni app proxy | Page is created in Shopify Pages and rendered through a Shopify page template |
| Uses the normal Jurni-hosted page runtime  | Runs inside the Shopify theme environment                                     |
| Does not require a custom subdomain        | Does not require a custom subdomain                                           |

## What changes after connecting a custom subdomain

When a custom Jurni subdomain is configured, Jurni page/Smart Link URLs can use that branded subdomain instead of the app-proxy fallback.

Example:

`https://go.brand.com/summer-offer`

The handle remains the campaign/page path, but the host changes to the connected Jurni domain.

## Smart Links on the app proxy

Smart Links use the same URL host logic. If the Shopify shop has no custom Jurni subdomain, a newly created Smart Link can use the `/apps/jurni/<slug>` format. If a custom subdomain is configured, the Smart Link uses the custom host.

A Smart Link is still a routing layer—it can point to a single page or control an experiment. The `/apps/jurni/` URL does not mean the Smart Link is a native Shopify Page.

## When to use Shopify Pages instead

Use a native Shopify Page when you specifically need:

* a `/pages/<handle>` URL
* the Shopify page-template/theme environment
* theme/app scripts that are already installed in Shopify and need to run natively on the page

Review the Shopify Pages limitations before switching.

## Related guides

* [Publishing Jurni Pages](/publishing/overview)
* [Custom Subdomain](/getting-started/custom-subdomain)
* [Smart Links](/building-funnels/smart-links)
* [Shopify Pages Setup](/shopify-pages/setup-publish)
* [Shopify Pages Limitations](/shopify-pages/limitations)


## Related topics

- [Why Shopify Orders Show Jurni as the Sales Channel](/troubleshooting/jurni-sales-channel.md)
- [Shopify Setup Overview](/getting-started/shopify-setup-overview.md)
- [Smart Links: Route Traffic Without Editing Campaign URLs](/building-funnels/smart-links.md)
- [Publishing Jurni Pages](/publishing/overview.md)
- [Activate Jurni Core for Shopify](/getting-started/activating-jurni-core.md)