Activate Jurni Core for Shopify

Activate Jurni Core on a Shopify Online Store so Jurni can maintain session, visit, cart, checkout, and attribution context across Jurni pages and the Shopify storefront.

Jurni Core connects a Shopify Online Store to Jurni’s tracking and attribution layer. It runs on the Shopify storefront so a shopper who moves from a Jurni page into Shopify can keep the Jurni session, visit, experiment, and cart context needed for downstream measurement.

If Jurni Core is not active on a Shopify Online Store, traffic can still reach a Jurni page, but Jurni may lose the storefront/cart evidence required to connect later Shopify activity and orders back to the correct Jurni visit.

When this setup applies

Use this activation flow when the shopper-facing store is a standard Shopify Online Store using a Shopify theme.

Do not use this theme-app-embed setup as the instructions for:

• a Shopify Headless storefront
• a fully non-Shopify storefront

Those environments load Jurni’s tracking integration differently. See Supported commerce platforms for the instructions that match your existing storefront.

Activate Jurni Core

1. Open Jurni settings

   In Jurni, open the account/setup area and find Activate Jurni Core.

2. Open Shopify

   Use the activation action to open the Shopify theme editor for the connected store.

3. Enable the Jurni Core app embed

   Enable Jurni Core in the theme/app-embed settings for the active theme.

4. Save the Shopify theme

   Save the change in Shopify, then return to Jurni and confirm the Core status is active.

What Jurni Core does

The current Shopify integration participates in the journey by helping Jurni:

• maintain the anonymous Jurni session on the Shopify storefront
• initialize/continue visit context
• read experiment parameters such as jurni_ab_test_id and jurni_ab_variant_id
• connect Shopify cart activity with the Jurni session/visit
• preserve Jurni attribution data on the Shopify cart where available
• capture checkout evidence through the Shopify integration/pixel path
• connect eligible Shopify orders back to the most recent valid Jurni visit

Jurni’s current order-attribution model uses Jurni visit/cart/checkout evidence within its attribution window. Shopify’s Sales channel label is not the rule used to decide which Jurni page or experiment receives credit.

Jurni-hosted pages vs. Shopify Pages

Core is especially important when a shopper starts on a Jurni-hosted page—such as an app-proxy or custom-subdomain URL—and then continues into the Shopify storefront/checkout.

Native Shopify Pages are served inside the Shopify theme itself. They still rely on the Shopify/Jurni integration for Jurni measurement, but the page rendering and third-party-script environment is different from Jurni-hosted pages.

Verify the installation

After activating Core:

1. Open the live Shopify storefront in a new browser session.
2. Enter through a Jurni page or Smart Link.
3. Continue into Shopify and add a product to cart.
4. If you are validating attribution, complete a test order.
5. Confirm the Jurni session/experiment and order appear under the expected page or variant.

Troubleshooting

If Jurni still shows Core as inactive:

• confirm you enabled the app embed in the active Shopify theme
• save the theme after enabling it
• make sure you are looking at the Shopify store connected to the current Jurni workspace
• check whether a theme change or duplication caused the app embed to be disabled in the new active theme

Related guides

• Supported commerce platforms
• Shopify Setup Overview
• Attribution Overview
• Shopify Sales Channel
• Shopify Pages
• Tracking Pixels