Setting Up AI Knowledge in Jurni

Configure AI knowledge features in Jurni to power intelligent responses. This guide covers how to set up and manage your AI knowledge base.

Use Settings → AI Knowledge to give Jurni reusable instructions about your brand. This is where you keep guidance you would otherwise repeat in every conversation.

There are two parts: Guidance for standing instructions, and Skills for reusable instructions Jurni can select when relevant to a task.

Put information in the right place

Information	Best place
Logo, colors, and typography	Brand Settings.
Brand voice, approved terminology, and standing restrictions	Guidance in AI Knowledge.
A repeatable task such as writing product education or reviewing campaign copy	A Skill in AI Knowledge.
This campaign’s audience, ad, offer, deadline, and requested edit	The current chat prompt and attachments.
Real product choices, prices, variants, and subscription plans	The connected product and commerce configuration.

Knowledge gives the assistant context. It does not create a product, change a checkout price, or guarantee that every generated sentence is correct.

Add brand guidance

1. Open the correct shop

   Confirm the brand in the shop switcher, then go to Settings → AI Knowledge.

2. Write Guidance

   Add concise instructions about voice, approved facts, required wording, and what the assistant should avoid. Keep temporary campaign instructions in the chat instead.

3. Select Save guidance

   Wait for the confirmation. Text left unsaved in the field is not the same as updated guidance.

4. Test a real request

   Start a focused conversation using an approved product or brief. Review whether the resulting copy follows your instructions before using it in a live page.

For example:

Use a clear, warm, direct tone. Avoid exaggerated promises.
Use the approved product names and facts supplied for each task.
Do not invent testimonials, certifications, comparison results, discounts, or deadlines.
Ask for missing product information rather than guessing.
Keep existing purchase behavior unchanged unless the request explicitly asks to change it.

Adapt this to your brand. Include actual approved product facts and wording where needed instead of relying only on general rules.

Add a reusable Skill

A Skill is a reusable set of instructions for a particular job. You do not need to write code.

Select Add skill and complete:

Field	What to enter
Name	A recognizable task name, such as product-education-copy.
Description	What the instructions do and when Jurni should use them.
Content	The complete instructions, approved examples, and constraints. Markdown is supported.

Select Add skill to save. To revise an existing item, open its edit action, change the fields, and select Save skill.

A useful description is “Use when writing benefit and FAQ sections for first-time customers.” It is clearer than “Helpful marketing information.”

Example Skill content

For product-education sections:
- Start with the customer's question or concern.
- Answer using only the approved product facts supplied for the task.
- Use short headings and plain language.
- Explain the benefit without adding unsupported outcome claims.
- Keep purchasing terms consistent with the connected product and approved offer.
- Flag missing evidence rather than filling it with invented proof.

Upload existing instructions

The Skills area accepts .md, .markdown, and .txt files. Use its upload action for an existing instruction file and review the saved entry afterward. Do not assume a PDF or a slide deck is accepted by this upload control.

For a one-off reference image, Figma frame, or campaign file, use the relevant chat attachment instead.

Keep guidance useful over time

Update the relevant entry when approved claims, product facts, tone, or brand requirements change. Remove instructions that conflict with newer guidance. Keep each Skill focused so its purpose is clear.

Editing knowledge does not automatically rewrite already-created pages. Open the page and request the intended change, then review it. For live purchasing content, test the real product and checkout behavior after the edit.

Related guides

• Build a campaign page with AI
• Prompting best practices
• Prompt examples
• Brand Settings
• Product content and media