Google Analytics & Meta Pixel Setup

Configure Google Analytics and Meta Pixel in Jurni to track visitor behavior and ad conversions. Follow these steps to install both tracking tools on your pages.

Google Analytics 4 and Meta Pixel are separate connections. Use the guide for the platform your brand is configuring.

Google Analytics 4

Find the G- Measurement ID, save it in Jurni, and check the correct GA4 property.

Meta Pixel

Find the website Pixel ID, configure page tracking, and test the intended Meta data source.

Which connection do I need?

Use GA4 for website activity and campaign analysis in Google Analytics. Use Meta Pixel for the supported website events used by your Meta advertising setup. Some brands use both for different purposes.

If your tracking team already loads these tags through Google Tag Manager, review that installation before adding the same tag directly in Jurni.

Connecting Meta Ads is different from configuring Meta Pixel. The Meta Ads connection grants access to an advertising account; it does not replace entering the website pixel used for page tracking.

Verify the final destination

Test the actual published Jurni page, consent flow, and downstream checkout. Native Shopify Pages may already inherit tags from the theme or apps. Do not assume the same installation is needed twice.

See Tracking setup and Integration troubleshooting.