Typical commerce journey
A common Jurni commerce journey can be read as:Session → Product interaction → Add to Cart → Checkout → Purchase
Not every experience uses every step in the same way, but the progression is useful for diagnosing where performance is changing.
Sessions
Sessions represent the traffic entering the experience and act as the denominator for many rate-based metrics. If session counts are unexpectedly low, check the traffic destination, Smart Link or experiment routing, date range, and tracking setup before diagnosing the page itself.Product interaction / PDP step
Some experiences contain a dedicated product-detail step or product interaction before add to cart. Use this stage to understand whether shoppers are engaging deeply enough with the product or offer to continue. A large drop before product interaction can point to weak message match, slow engagement, or unclear page structure.Add to Cart
AddToCart is a strong purchase-intent signal. When the rate is low, inspect:- Offer clarity
- Pricing and savings
- Product/variant availability
- Buy Box usability
- CTA prominence
- Mobile experience
A button click is not automatically the same thing as an AddToCart event. For commerce analysis, confirm that the product action successfully adds the intended item to cart.
Checkout
Checkout measures shoppers who progress into the supported checkout flow. When add-to-cart is healthy but checkout rate is low, inspect:- Slide-out cart behavior
- Cart provider configuration
- Unexpected products or quantities
- Subscription/selling-plan state
- Discounts or gifts
- Checkout CTA behavior
Purchase
Purchase or Order is the completed conversion used for CVR and revenue reporting. If checkout volume is healthy but purchase completion drops, investigate checkout-specific factors such as payment methods, shipping, taxes, discount behavior, or store-level checkout changes.Read drop-offs as rates
Raw counts naturally get smaller at each stage. Use rates to decide whether the drop is unusual. For example:- Add-to-Cart Rate = sessions with add to cart ÷ sessions
- Checkout Rate = sessions reaching checkout ÷ sessions
- CVR = orders ÷ sessions
Compare variants
In an experiment, compare the same conversion steps by variant. A variant can improve early engagement while hurting checkout or AOV, so look at the full path before declaring the change successful.Related guides
- Experience analytics
- Analytics overview
- Metrics glossary
- Cart and checkout behavior
- Buy Box overview
- Reading experiment results